The idea for Morphology first emerged during a snowstorm in Minneapolis, MN. Morphology inventor and recent Macalester College graduate Kate Ryan Reiling and two of her friends were stranded in their apartment and decided to play a board game.
They wanted to do something creative (and help their friend learn Spanish) so they opened a Spanish-English dictionary and built words using Jenga® blocks and Pente® pieces. Inspired by how much fun they had and how amazed she was at what they could build, Kate spent the next years prototyping what would soon become Morphology.
After graduating from the Tuck School of Business at Dartmouth College, Kate realized she had something special on her hands. “People kept asking to buy the game but I only had my prototypes which I had to beg to get back.”
When a Tuck professor wanted to purchase games to give out as gifts, Morphology Games was born. “I knew this was a once in a lifetime opportunity to follow that little voice in my head telling me that I had something special and it was worth chasing.
Morphology Games launched in late fall of 2009, quickly selling out its original units and in 2010, went to the New York Toy Fair where it received two “Top New Toys of 2010″ nods. In the fall of 2010, Morphology was selected as TIME’s Top Ten Toys list as the Number 2 Toy of the Year.
“This is a dream come true to be able to have a game that people love playing, that brings families and friends together in creative and hilarious fun. I’m so excited to see what each year brings!”